Privacy Policy

1. Overview

The Diamond Effect, including Diamond Wig Boutique, Diamond Beauty, and Diamond Active (collectively, the “Boutique,” “we,” “us,” or “our”), respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use and share it, and the choices available to you regarding your information.

By accessing or using our website (the “Site”) or otherwise interacting with us, you acknowledge that you have read and understood this Privacy Policy. This Policy should be read together with our Terms & Conditions.

2. Information We Collect

We collect the following categories of information:

Information You Provide Directly

• Contact details, such as your name, email address, phone number, and shipping/billing address;
• Account credentials, if you create an account with us;
• Payment information, such as credit or debit card details, processed securely through our payment processor;
• Order history and product preferences;
• Communications you send us, including messages through our contact form, email, or social media;
• Waitlist sign-ups for upcoming Diamond Beauty and Diamond Active products.

Information Collected Automatically

• Device information, such as IP address, browser type, and operating system;
• Usage data, such as pages visited, time spent on the Site, and referring URLs;
• Location information derived from your IP address or device settings, where permitted.

3. How We Collect Information

We collect information directly from you when you place an order, create an account, sign up for a waitlist or newsletter, or contact us. We also collect information automatically through cookies and similar tracking technologies, and we may receive information from service providers such as payment processors and shipping carriers.

4. How We Use Your Information

We use the information we collect to:

• Process, fulfill, and ship your orders, and communicate with you about your purchases;
• Create and manage your account;
• Respond to inquiries, requests, and customer service needs;
• Send you marketing communications, promotions, and product updates, where you have consented or as otherwise permitted by law;
• Improve and personalize the Site, our products, and your shopping experience;
• Detect, investigate, and prevent fraudulent transactions and other unlawful activity;
• Comply with applicable legal obligations and enforce our Terms & Conditions.

5. Cookies & Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to operate and improve the Site, remember your preferences, understand how visitors use the Site, and support advertising and analytics. You can control cookies through your browser settings; however, disabling cookies may affect the functionality of the Site, including your ability to complete a purchase.

6. How We Share Information

We do not sell your personal information for monetary consideration. We may share your information with:

• Service providers who help us operate the Site and fulfill orders, such as payment processors, shipping carriers, email marketing platforms, and web hosting providers;
• Professional advisors, such as accountants or attorneys, when necessary;
• Law enforcement or regulators, when required to comply with a legal obligation, protect our rights, or ensure the safety of our customers and business;
• A successor entity, in connection with a merger, acquisition, financing, or sale of business assets.

Any third parties who receive your information are required to use it only for the purposes for which it was shared and in a manner consistent with this Privacy Policy.

7. Third-Party Links & Services

The Site may contain links to third-party websites or services, including social media platforms, that are not owned or controlled by us. We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy policies of any third-party site you visit.

8. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including to provide our services, comply with legal, tax, and accounting requirements, resolve disputes, and enforce our agreements. When information is no longer needed, we take reasonable steps to securely delete or anonymize it.

9. Data Security

We use commercially reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

10. Your Rights & Choices

Depending on your location, you may have certain rights regarding your personal information, which may include the right to:

• Access the personal information we hold about you;
• Request correction of inaccurate or incomplete information;
• Request deletion of your personal information, subject to certain exceptions;
• Opt out of marketing communications at any time by using the unsubscribe link in our emails or contacting us directly;
• Withdraw consent, where processing is based on consent.

To exercise any of these rights, please contact us using the information in the Contact Us section below. We will respond to verifiable requests within the timeframe required by applicable law.

11. State-Specific Privacy Rights

If you are a resident of Rhode Island or another U.S. state with applicable consumer privacy laws, you may have additional rights regarding your personal information, consistent with those laws. We do not discriminate against you for exercising any privacy rights available to you.

Rhode Island law requires certain businesses to disclose their data collection and sharing practices for compensation. To be clear: we do not sell your personal information for monetary compensation. If our practices change, we will update this Policy and provide notice as required by law.

12. Children’s Privacy

The Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will take steps to delete that information promptly.

13. International Visitors

Our Site is hosted in and operated from the United States. If you access the Site from outside the United States, your information will be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction. By using the Site, you consent to this transfer.

14. Do Not Track Signals

Some browsers offer a “Do Not Track” feature. Because there is not yet an accepted industry standard for how to respond to such signals, our Site does not currently respond differently based on a detected Do Not Track signal.

15. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, regulatory, or operational reasons. We will post the revised Policy on this page with an updated “Last Updated” date. Your continued use of the Site after any changes constitutes your acceptance of the revised Policy.

16. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us through the Contact page on our Site, or email us at:

The Diamond Effect
diamondwigboutique@gmail.com